All good products need a good label, one which fits with your
brand identity. A printed label is one thing, but if you want to
take your finished product to the next level, then a woven label is
the way to do it.
The devil is in the detail
Across the board, from cars to cardigans, poorly constructed
items are given away by the details.
When it comes to clothes, it's the smallest details that tell
the real story.
The quality of the fabric, the workmanship of the stitching… it
is only when clothing is examined closely can the true quality be
appreciated. All jeans look the same from a distance, but when
inspected in detail, there is a reason why Levi Strauss are still in business after 150 years.
The label is an important part of this attention to detail. The
equivalent of a painter signing his canvass, a label is your way of
displaying your work, signing off with a finishing touch that
matches the quality of the product.
Why you should always choose the option of woven labels
Woven labels are the icing on the cake when it comes to your
finished product. Consumers know that a finely woven label takes
more time and money to create than a printed one. This dedication
to quality gets recognised and appreciated, and becomes associated
with your brand.
Brand identity is an essential part of a successful business,
and in order to build a successful brand, one in which customers
return to, you need to let them know your quality is always there,
even in something as small as a label.
The woven label manufacturing process
With over 35 years' experience in making woven labels, we have
mastered the process. From our clients' concepts, right through to
their garments displayed in the store, we have made each step of
the procedure as simple, efficient, and effective as possible.
Step one - concept and design
To start things off, the client will give a brief for the
design. This brief will cover brand imaging, including colours,
size, logos and any text to be included on the label. Once we have
a feel for what's needed, our designers get to work and come up
with a proposed design for the label. We send our proposal back to
the client, and once everything's approved, we're ready for the
next stage in the manufacturing process.
Step two - the prototype
Using special weaving software, the artwork is transferred into
a digital image, ready for the computer to take over. Unique
colours and sizes are added, as well as complex details such as
weaving tension, warp type, number of picks per cm, and
Once all the details are created digitally, a test label is
woven on the loom. Finished off by hand, the prototypes are then
sent to the client for approval.
Step three - large scale production
Once the test labels are approved, the design is scheduled for
production. The large industrial looms are used for mass
production, and once the required number are produced, they are all
joined together in one long roll. These rolls are checked for
quality and faults, and if there are no problems, the next step is
the relevant finishing machine.
Step four - finishing and boxing
Finishing involves cutting, folding and boxing the labels, ready
for dispatch. The finished produced is carefully checked for
quality one more time, before being counted and weighed for packing
and dispatch across the globe.
Call us for your woven labels
Woven labels connect your customer to your brand when they are
standing in the store. A high-quality, woven label demonstrates
professionalism, dedication and style.
All the woven labels we make are created on high-speed looms, using a variety of
weave structures, including satin, tafetta and damask. Once labels
are woven, manufacturing is completed with a range of label
finishes, the most common being end fold, loop fold and heat
Our decades of experience, brilliant designers and use of
high-quality materials means we can deliver far above and beyond
your expectation when it comes to creating a beautiful, elegant,
top-of-the-range woven label.
Contact us today if you would
like to know more about what we offer, the label making process, or
how we can help you and your business.
Our friendly and knowledgeable staff will be happy to help in
any way they can.