Before you even start the
process of designing a business card, or choosing colours, graphics
or a symbol for your brand, you need a logo. Your logo forms the
basis for all your other branding, packaging and promotional
How your logo conveys brand recognition
Your logo should replicate the overall image you want your brand
to convey, as it directly impacts the recognition of your products
to your customers. Your customers will form perceptions about
brands and this can affect their interaction with your brand,
whether that be positive or negative. And perceptions can often
relate to the way your customers feel about using your
Think of Nike for example, their customers are more likely to
have positive feelings towards their brand that goes beyond the
value of the shoes. This is due to their custom
designed logo and a strong brand identity.
We could argue nature vs. nurture (or maybe not…) but
instead we'll focus on more relevant things - like how to make your
logo look good on custom lablels.
How does an effective logo creates opportunities for your
In our opinion, there's no such thing as "good" or "bad" logos
because that suggests subjectivity. Beauty is in the eye of the
beholder; that's why we think a better way to critique a logo is to
see whether it's effective or not.
An effective logo is essential in today's business world because
it communicates immediately to your customer, your brand's
Studies have shown that the customer's buying decision happens
mere seconds and if you're attracting new customers, how are
they supposed to know that your product works?
Or you have award winning 24/7 customer service?
A customer might go to your company's website, check out the
blog, or see other customers' rave reviews, but people are busy and
So ask yourself, 'Is my logo effective?'
Simple doesn't mean boring!
Simple can be quite beautiful and beautiful logos are usually
Simplifying your logo is more likely to attract and keep the
viewer's attention rather than having a busy design. A way to
simplify your design is to take out unnecessary elements like too
many shapes or repetitive information. Even reducing your colour
scheme to only two or three colours and changing the typeface, can
quickly and easily simplify your logo.
Do you want people to connect your brand to your logo? Then you
need to make your logo memorable.
If I said McDonald's or Nike to you, what pops in your head?
Golden arches and of course - a swoosh!
An easily recognised logo ensures brand consistency
A recognizable logo beats a beautifully designed unknown logo
Although creating a memorable logo is easier said than done,
there's plenty of ways to make your logo stand out, like using an
unusual shape, vibrant colours, or an object.
Keeping up with trends is good for business but not so much for
your logo. Regularly changing your logo will not only confuse
customers, but it also suggests that the company doesn't know who
they are... and that's disruptive for your brand.
A simple logo will have a more timeless look
than a logo with a bunch of flashy elements.
However, sometimes a logo needs to be redesigned if the company
is re-branding itself, the logo is too complicated, or the logo
doesn't reflect what the business does.
How versatile your logo is can make your life easy or hard. An
effective logo is able to work across different mediums and
Some questions to think about when examining your logo's
- how does the logo look in black and white (and in colour)?
- is it recognizable on a large or small scale?
- would the logo on my custom labels attract people?
- how can I make my logo appropriate for my brand, so my
customers don't walk away, without remembering who I am, or what I
Defining what is "appropriate" can be hard, but if your brand is
youthful and fun or cutting edge and practical, then your logo
should reflect those qualities.
You don't need to show what you sell or offer (in fact most
businesses don't) but the design, graphics, type, and colour should
affect your logo's intended message.
Does your logo accurately represent your brand?
A couple of ways to determine if your logo is appropriate, is to
examine whether your logo symbolizes your brand and if it's
suitable for your industry.
Busy or overly designed logos can make printing of the logo an
obstacle, especially on labels because of its limited space. Bad
fonts and too much information can also be distracting to the
viewer and turn customers off.
Instead, aim for a more timeless aesthetic that will take your
logo through the decades.
Even if you have a sense of how you want your logo to represent
your brand, it's wise to consult with a professional. Why? Because
they know whether a logo design will transfer well into your labels
and packaging. Your logo is the foundation for positioning your
brand's identity, so this is one area where spending time to get it
right, really pays off later.
A custom design can influence buyer decision
One of the great things about custom labels is that you can
personalize them to best showcase your logo.
By having an effective logo on a high quality label, you will be
more likely to attract attention and influence the customer's
Custom labels allow you the freedom to pick and choose the
material, printing technique, size, application, placement and
more, to develop the label that is most effective for your
A logo can move your business forward, but an attractive logo on
a personalized custom label will take you even further.
We deliver cost effective solutions that specialise in
communicating the consistent representation of your brand imagery.
Contact us now to see how we can
work with you to develop a custom design logo that delivers brand
recognition, to effectively attract your target customers and stand