These are not unreasonable requests by any means, but requests
which are often not met, especially when dealing with supply lines
located in other countries.
These four requirements - quality, consistency, timeliness and
price recently made up an intricate request to Image Label
Systems New Zealand.
The premise was to essentially relaunch an entire
brand from scratch. This involved the alignment of all
packaging and trim components into one common theme.
We were approached to develop not only the usual woven garment labels, but also
a range of swing tags, hang tags and an intricate presentation
Design is the key to everything
As with every project of this nature, the key component for the
success of this programme redevelopment, revolved around
The process was made easier due to the availability of very
clear and concise artwork for all components, and the value of the work completed by the
client on this crucial aspect was significant.
Not only did it ensure the end requirements were crystal clear,
but it allowed the balance of the development process, including
sampling, to be undertaken on a very timely and accurate basis.
The artwork was the driver of the entire project and its
subsequent successful launch to market.
Client's specific requirements defined
Combined with the artwork were very specific requirements for
the packaging and swing tags.
It was clear that a large amount of work and research had gone
into pre-selecting all aspects that would eventually combine to
form the finished range of products. The specifications had been
defined beautifully in terms of appearance, colours, substrate
specification and the finished look.
Although, each individual component didn't come without its own
The unique specifications defined by the client required quite a
bit of searching. Each component had certain criteria to be met,
and the challenge was sourcing the base materials for each part to
meet those criteria.
The gold standard
To add to the complexity of the job, all tag and packaging
components not only used traditional printing methods, but there
was also a requirement for gold foiling on all primary logos.
Often foiling processes can be fraught with issues, commonly
centred on durability of the foiled areas themselves, there's
nothing worse than seeing a flaking gold logo on a package.
The challenge therefore for us, was to ensure we used the right
kind of substrate, allowing the gold foil to endure long-term. The
end result was a sturdy, bright image, which helped bring to life
the packaging and the story being told.
Sampling process ensures all components come together
Sampling is an essential part of the process, especially when a
broad range of components are being produced with the end goal
being to have these all looking and feeling the same.
It becomes even more vital when these different components are
made from different materials, as the results can differ
The sampling process included checking that the colours all
matched, the physical fitting together of components worked
seamlessly, and that the aforementioned gold foil was up to the
All these things needed to come together perfectly, ensuring
consistency of theme across the range.
With only a few minor adjustments from the sampling process,
mass production could commence.
The final hurdle - freight
As it is with all of our clients , one key consideration is to
define the best way to transport the product to its final
destination, whether that be New Zealand or any other part of the
As in most cases, manufacture takes place overseas, so working
out the best mechanism for delivery, is an essential part of the
Freight can be a challenge, especially in this case, when time
plays a critical factor.
In order to meet often extreme deadlines, we more often than not
utilise the efficiency of international air freight to assist with
moving product quickly. This is fine for most products we handle,
however, larger and heavier products may require alternate
As different components of the packaging process were being made
in different countries, the timing had to be perfect to bring them
In this case, the presentation boxes needed to be treated as a
Relatively heavy gauge boxes, once assembled, present not only a
weight challenge but they also take up a lot of space, a lot of
"air" ends up being transported.
With this project, the presentation boxes were produced to an
almost finished state and instead of making up the boxes to their
final configuration, these were left flat packed for easier
With time also being a critical factor in this project, a split
shipment option was discussed which entailed a small number of
boxes being shipped by airfreight in order to meet relaunch dates.
The remaining bulk of the product was sent via sea freight to
minimise cost impacts.
Dedication and commitment to our clients pays off
This case study is a great example of our dedication to our
Every client is different, and each come with their own specific
By fully understanding these needs, we can work around normal
procedures to get you and your business what you need and when you
Whilst this case study illustrates one specific project, we aim
to achieve this same success for all our clients. We try our level
best to meet all needs identified and aim to exceed their
expectations and fulfil our promises.
These values are encompassed by all our team, right across the globe.
We would value your time to discuss how we can assist with your
garment labelling and presentation goals.
If you would like to know
more about how we can help, or if you have any questions about any
of our services, please don't hesitate to
We're here to do our part in
helping you to drive your business success.