Hangtags are the labels attached to
clothing which usually contain the basic information about the
item. Size, price, brand… all this can be found on the hangtag. But
what is now becoming more prevalent in the industry is the practice
of using hangtags as another weapon in the battlefield of
Too often the branding of labels and tags is an
Europe is leading the way when it comes to the utilization of
tags. Hangtags can help you and your brand in several
different ways. From
brand recognition through to increased website visits, taking
the time and the effort to work your hangtags can reap massive
rewards down the line.
Stand out on the rack
Products, especially garments in crowded retail stores, can
easily get lost on the racks. Having a distinctive hangtag that's
strategically attached to your product can make it stand out from
the crowd. A distinctive logo, bright colourful designs, or even a
strange and unique shape; these are all things which draw
attention, and as a result, make your product stand out from the
rest and help customers identify your product.
Help customers invest in your brand
By using a hangtag to share your
brand's unique story, you allow customers to become attached to
your brand, and to foster a sense of loyalty. This is especially
true in the case of eco-conscious, locally made, or one-of-a-kind
Explain your mission statement and fair
trade policy on a hangtag, and this will allow customers to
feel part of something bigger. People are becoming more and more
environmentally conscious and are happier to pay extra if there's a
good reason to, but they need to see that reason!
Give easy access to care and pricing information
Presenting this information on the hangtag makes your brand feel
more transparent and helps your customer make an informed purchase.
Many of our clients' pricing strategies account for cost of ethical
materials and their own labour, making their products appear
pricier than mass produced products in the same store.
Asking a fair price (alongside your brand's story) can help
educate customers on the true cost of consciously designed
products. If there's too much information for the space available,
QR code will allow customers to go directly to a webpage, where
you can explain in detail exactly what has gone into the product
they are holding in their hands.
Promote your business
Think of a hangtag as a business card. Use it to not
only sell the product it's attached to, but to advertise your
business at the same time. Print information on there that draws
people to your website. Advertise your social media channels like
Facebook, Twitter or Instagram. Use the hangtag to offer discounts
on the customer's next purchase. It's an opportunity for promotion
as well as simply communicating basic information.
Advice on creating a hangtag
If you are an emerging designer and would like to create a
hangtag that does more than simply give the size and price, then we
have these suggestions:
Research other brands
Look at other brands in your similar market space and assess
what you like and don't like about the branding.
The devil is in the details
Make sure that every detail of your hangtag is well thought out:
your typeface, brand colours, paper texture and method of
attaching the hangtags must match your overall brand identity, and
appeal to your target customer.
Grab their attention
You are competing in a sea of other apparel brands and you want
to impact your customer immediately.
Logistics play a part
If you are wholesaling, make sure to leave space for the
retailer to include their SKU and pricing information.
Remember the Goldie Locks rule
Not too much information, but just enough to make a memorable
Use it for promotion
Include your website and social media usernames on the card, so
customers can find you later. Maybe offer discounts or advertise
First impressions count
If a package is expensive, there's a perception that the garment
is of a higher quality. If you go that extra mile with your
hangtag, the customer will notice.
Think outside the box
You can combine different materials, such as a woven
label and a card. Show your uniqueness and add an extra eyelet,
a gold diamante, or something special so your customers remember
Whichever design you come up
with for your hangtags, Image Label Systems can create them. We
take the time to get to know your specific requirements and create
solutions that work for you.
Product packaging is the
face your brand presents to the world, so it always pays to put
your best face forward.
Contact us today for more