The garment industry has been active in Fiji for a long time,
and Image Label Systems has been supporting the
industry there since the mid 1990's.
With Fiji growing in
popularity as a viable alternative to China and Asia, we take pride
in the fact that we were there far ahead of the curve.
As production methods and needs change, Fiji continues to grow
and develop its garment industry which serves as a reliable near
sourcing partner for designers and brand owners in both New Zealand
Pratap is Image label Systems' Fiji based business manager and her
insight and understanding of the industry is invaluable. In order
to help new and emerging designers develop an understanding of what
is possible for their garment production, we asked Adeshni some
questions specific to manufacturing in Fiji.
What are the main advantages to manufacturing in Fiji?
Fitting seamlessly into an average working day is of significant
importance to many of our clients. No one wants to factor in
difficult time differences, language barriers or overwhelmingly
strong cultural practises that are not compatible with their
individual operating methods.
For these reasons Fiji shines above most; never more than
an hour's time difference with New Zealand and a two hour
difference with Australia.
Fiji's business environment is very closely compatible with
those in Australia and New Zealand, and so doing business has a
How does Fiji compare with manufacturing in China - what's more
There are often times that businesses need something they can't
necessarily get out of China, for example, a low volume range with
If you go to China with that exact need the answer will be...
"you have to buy this many, you have to buy this many per SKU or
size and style and your turnaround will be X".
If you are a young designer, just starting out and still
deciding on your range and volume this can make things more
difficult, not to mention expensive. Fiji will
manufacture any number of items per SKU right down to 1 unit,
which, coupled with the fast turnaround, ensures the customer can
hold less stock an therefore incur less end
of season discounting.
Fiji has been able to
secure a fantastic niche market with a particular focus on things
like sports wear, active wear and work wear (HIVIS and overalls).
When it comes to sportswear, sales and demand stem from
a range with a large number of sizes, but not necessarily huge
numbers per size, and resellers need to be able to order on a short
What Fiji offers is a flexible and local alternative to China
and Asia that whilst it may not be cheaper is far more flexible,
geographically close and culturally similar.
People are often surprised when we tell them that the Kookai garments are made in
Fiji. We believe more brands will support Fiji based
production as designers realise the benefits of proximity sourcing
Are more start-up businesses near sourcing in Fiji?
Mount Maunganui-based friends and entrepreneurs Nicola and
Claire have just launched their new boutique lingerie, lounge and
swimwear brand Surfclub that has a brand focus on ethical
production, with the products made here in New Zealand and in Fiji.
It is another example of local design looking to near source and a
viable and fitting option is Fiji.
In recent times areas like Bangladesh and China have seen poor
health and safety conditions for garment producing employees.
Fiji on the other hand maintains an enviable reputation for
ethical and responsible production methods. In a time of social
awareness and growing trends away form unethical producers, Fiji's
production methods will continue to shine.
If Fiji is looking like the path for you and you need labelling
advice and expertise, Image Label
Systems can help. We have a strong belief in the methods and
practices of our Fiji partners and are more than happy to share our
knowledge and skills with you.