Rachael Zheng is a
conceptual womenswear designer and a recent graduate and winner of
the National Australian Graduate Showcase. Zheng is at the
forefront of creating a strong aesthetic brand. Assisting her with
this is the retail giant and supporter of affordable designer
practice and aesthetic focuses on shape, form and intelligent
patternmaking. Drawing inspiration from specific periods in art,
photography and film, Rachael Zheng has recently been awarded one of
Australia's most lucrative student fashion accolades.
A young and emerging talent reaps the benefits
As the winner of the 2015 National Graduate Showcase, Zheng has
taken home not only a $25,000 grant but also the opportunity to
design a capsule collection with Target.
A graduate of Fashion Design/Textiles at the University of
Technology Sydney, Zhang presented her collection "LILT" at the
graduate showcase which resulted in winning the spot above 129
other young designers.
L I L T is a minimal, understated and wearable collection with a
focus on hand dyed textiles and bold, colourful shapes. Drawing
inspiration from photography; particularly artists that convey the
mood of the new frontier of American creativity and modernity,
Zheng is looking to infuse that same focus into her Target
The LILT collection is developed in part to prompt the wearer to
embrace a basic but sophisticated approach towards dressing that
allows you to embrace the layering of colour and shape.
In her own words, Rachael says "My collection is firstly
all about the colour and people have such a positive reaction to
the colour and the shapes," she said.
What to expect at Target
Based on LILT, customers can expect strong geometrical shapes,
bright colours and an individual approach to fashion delivered
through shape and colour.
Target has a long
history of investing in emerging, established and new designers
like Zheng. In the tradition of
Dion Lee and Missoni, Zheng
will stand among esteemed company and Target can feel a degree of
pride from their arguably wise choice to invest in a young and
talented designer who will no doubt appear in greater prevalence in
the Australian fashion landscape.
Target support young emerging talent
Target has thrown its
support behind Zheng's capsule collection that is launching
in-store now and kicks off the retailers' "Australian Stars"
program with a limited range of 16 pieces: she is also next
in line in for Target's
support focus that formally recognises and demonstrates their
commitment to home-grown talent.
Zheng's rise to prevalence is an exciting development in the
fashion world that solidifies for other young designers that they
can make a mark straight off the rank; particularly for young
start-up designers who are working on their aesthetic, streamlining
their range and building their brands.
Working through the challenges and barriers to entering the
market, young designers have access to new methods previous
generations went without - whether it be crowd funding, peer to
peer lending or on-line collaborations. Despite these new
advancements the challenge to get a new brand launched and the
product sold remain as strong.
How Image Label Systems assist emerging talent
As a supporter and collaborator with young designers, Image label systems operate in a way that positively
assists young designers with their branding, labelling and supply
There are aspects to our production process like no MOQ (minimum
order quantity) which suits this market as they can produce as many
or as little as they need. This helps those new to the market to
manage their garment production process with a higher degree of
flexibility that allows them to get the best from their brand.
We have assisted many new-to-market businesses and watched them
grow into very successful and profitable small
Some of the start-ups often arrive with rough sketches or
photographs showing an idea or example of what they want to create
and we work with them in a collaborative way to take these often
partially developed plans through to production.
In the way that Target
supports young designers, we work in a similar way to support their
development at the operational end.
If you are in the throws of developing your own brand and need a
partner to help you get it off the ground then we can
Specialists in the field of supply chain and labelling we can
help you develop your brand and bring consistency along your
garment production process.