Developing the right label solution for your apparel range
begins with a conversation with your local Image Label Systems office.
We take the time to listen to your brand values and aspirations,
and work with you to develop a solution that best fits your brand
identity and your budget.
We will walk you through the various label, tag and packaging
solutions available, and the aesthetic and functional elements of
- communicating your
- displaying item
specific variable data, such as bar codes, that will be required
for retail compliancy
- displaying care
and content information
RFID and other anti-theft devices that may be required
Once this initial brief is completed, we will work with you to
develop the best product designs to suit your specific
There are many different ways to display your brand imagery on
The most common brand label is a woven label that is sewn into the neck of
the garment. We call woven labels an "enduring signature" because
they connect the customer with your brand identity for the lifetime
of your product.
Woven labels are not only a part of the garment throughout its
life (unlike swing tags - which are removed before the first wear,
or printed labels and transfers - which fade or wear off over
time), their durability also ensures that your brand is represented
in a quality presentation for a long time after the garment is
If you chose to use a woven label, we will walk
you through the various elements that make a woven label
We begin by showing you examples of the different weave
structures available. We show you the latest trends in woven
labels, which are moving towards a high quality yet 'minimalist'
design approach, incorporating soft, natural shades, clean lines of
content and high definition (low denier) yarns, into a gentle and
We explain the different finishes that you can use and give you
advice on the best solution for your particular requirements.
And finally, we match the colour requirements of your brand
imagery to the latest yarn shades available.
The next main item for your range are your swing tags.
Swing tags are another key to the presentation of your brand
imagery, but there are a large number of options that can make
choosing the right format confusing.
We begin by working with you to develop artwork (if you don't
already have some) that reflects your brand values and the
information you need to communicate. We also provide advice on
retail compliancy requirements for attachment to garments and for
any variable point-of-sale information that the swing tag needs to
We show you samples of the various options available in board
types, thicknesses, and surface patterning, and best advise you on
what is appropriate for the imagery you wish to communicate. We
will also provide advice on the available finishing options,
including die-cutting, eye-letting and stringing.
One of the most challenging aspects of swing tag design is the
incorporation of variable point-of-sale information. This is the
item specific information that is required by virtually all
retailers that needs to be displayed on product labelling, and
includes unique information such as barcode, pricing, sizing,
We can provide specialist advice on the variable information
your apparel will need to carry for point-of-sale and design and
implement solutions, that will capture this information and present
it to your labels or tags as appropriate.
RFID and other anti-theft devices
We also work with you to establish any requirement you may have
for integrating RFID and other anti-theft
devices into your labelling. We then develop solutions that
deliver these to your product labelling, seamlessly and cost
In addition to these items most garments are required to carry
care instructions and fabric content information.
Care & Content labels
These are most commonly carried on what are called care
& content labels.
Care & Content labels are available in a range of different
material formats, and we provide advice on the format most suitable
for your particular garment construction and style.
We can design the label, including recommending the correct
compliance instructions and care symbols. We are able to deliver
your care and content labels in a range of substrates, including
fabric, woven and self-adhesive materials.
In addition to these traditional products, we will also
introduce you to the wide range of other specialty
products that can further compliment your branding.
Our recommendations are always based on an understanding of your
business and your brand objectives, and alternatives can include
belt loops, pocket talkers, printed ribbon and tapes.
Developing your label range is what we do best; we make
things simple for you and deliver solutions that communicate your
brand values, and meet your retail and other mandatory compliance
Let us help you get started with a label solution to suit your
For more information please contact us here.