Each customer's labels are a unique development, with customised
design, sizing and finish. At Image Label
Systems our objective is to deliver the very best 'value
equation', based on each customer's unique expectations.
That value equation is built up during a consultative product
development process during which we combine our extensive industry
knowledge with the customer's product and market experience and
I need some labels and
packaging for my apparel range... how much will they
The answer to this does
sound a little cliché - "it all depends". However, label and
packaging costs will differ based primarily on the size, weave
type, label construction and finish.
The cost of the main brand '
label is heavily dependent on the label's size and
There are a variety of 'qualities' available for a woven label,
comprising the weave structure (e.g. satin, taffeta and damask) and
the label definition (determined by the yarn density).
The label finish (end fold, loop fold, heat cut) will be
impacted by the specific application, and again has an impact on
labels are most often produced on nylon or polyester
fabric. These fabrics deliver an optimum combination of
endurance and value.
Alternatively, premium solutions can include woven care labels,
with the advantage of longer-term readability, and self-adhesive
options - including iron-on, conventional pressure sensitive and
Once again there are a wide range of construction options that
impact on cost.
Tags are available in a range of board weight ("GSM") and
thicknesses. The best way to minimise cost is to use one of
our standard board weights, but we also offer premium tags with
heavier weight boards.
The design/graphic content portrayed on a swing tag will also
affect cost, and we offer the full range from a basic single colour
to high impact multicolour print solutions. Also available
are foiling and embossing effects that will add graphic value and
Tags carry a range of finishing options, including die-cut
shapes, eye-letting and stringing, and once again the individual
customer preference will impact cost.
Woven badges and
patches have similar cost parameters to woven labels, but also
include a variety of backing and over-locking options.
The cost of non-woven badges and patches will be determined by
the preferred substrate (e.g. silicon, natural and faux leather),
and by the embossing technique.
A customer's investment
labelling will depend
significantly on the chosen media integration solution and the EAS
Both woven label and swing tag media offers the opportunity to
integrate branding with the EAS tag delivery and this will add
value and cost to the solution.
The delivery of variable
retail compliant data to tags and labels is a relatively low cost
process, with the specific cost determined by the chosen
We have found the most cost effective solution is one that
delivers the variable information directly onto a customer's swing
tags or price tickets, eliminating the need for intermediary media
such as self adhesive labels.
Using direct integration, we are able to combine a customer's
brand imagery with their variable
information in one simple tag.
solutions are again custom designed and are therefore unique to
Cost is determined by pack size, volume, material and graphic
Packaging is a significant element of a brand's product
presentation investment, and there can be significant trade-offs
between the value and premium options. This places a higher
value on the consultative process we deploy to arrive at the right
solution for each customer.
What it all means for you -
Every customer has a unique range of requirements for their
labels, tags and packaging. Because no two customers are the
same, the consultation period we undertake is vital to establishing
brand value and market placement, and accordingly the right value
equation for your label range.
If considering label and packaging solutions for your apparel
range there are a number of variables in determining the right
solution for you and include:
For your own customised solution, Image Label systems will undertake a
thorough consultation process to deliver you labels and packaging
that are a perfect fit, which both enhances the aesthetics of your
garments and aligns with brand value and market placement.