Image Label Systems has been
collaborating with Dion Lee in the provision of their clothing
labels and tags, and are delighted to see the Brand's success in
opening a channel within Target.
Target US has many succssful
designer collaborations under its belt, which include Missoni, Stella
New York based designer
Philip Lim who
delivered a collection for both men and women in the
range of USD$20 to $75 (for separates and accessories) and his
trademark leather jackets for USD$250 to $300.
Now $300 may seem a lot and definitely exceeds the normal Target
price range, however, when compared to a leather jacket from Lim's
3.1 line which would set you back around $1850, the $300 price
tag is readily more comparable and basically a steal; easily
setting itself back into Target friendly territory.
And we can't forget the
Jason Wu for Target collaboration, successfully and openly
supported by Michelle Obama, who famously stepped out in a
Jason Wu for Target dress.
Really, we shouldn't be that
surprised that the First Lady picked up a piece in Target's
collaboration range, given her affection for Jason Wu who
designed her inaugural ball gown and her all-out appreciation for
Target and their stance on affordability.
In this illustrious tradition, Target
Australia has picked up the baton of "designer collaboration
ranges", by partnering with Dion Lee to deliver
modern, designer womenswear and luxe activewear, that meets the
criteria of style plus affordability.
Happy to be delivering a range of affordable designer pieces to
the women of Australian, Lee says it best:
"My collection with Target combines style with function and
reflects the wardrobe of the contemporary Australian woman at work
or relaxing. Designing performance wear was a new experience and I
was inspired to create modern women's activewear for everyday
living. My collection with
Target combines style with function and reflects the wardrobe of
the contemporary Australian woman at work or
As is the case with fellow collaboration
alumni Philip Lee; designer creations by Dion Lee
typically retail from AUD$500 up to $3,500.
In line with Target's philosophy on affordability, the Dion Lee
Target wear range is priced from AUD$25 to $119, making it possible
for those who are fans and admirers of his work to own a piece of
their own, without paying an arm or a leg.
Since his debut in 2009, Lee has become a regular at New York
Fashion Week, and in the spirit of stepping outside one's
comfort zone, he has created his first active-wear range for this
collaboration and included a number of day to night dresses,
loungewear, and accessories.
The 36 piece
collection is designed to reflect the contemporary woman's
lifestyle and features standout separates (dresses, tops and pencil
skirts) with a mix of ombre-style, digital prints, monochrome and
cobalt blue palettes, and a tuxedo and bomber jacket with laser cut
"I was familiar with
Target's successful international collaborations including Missoni,
so was very happy to become involved in the program and it's
exciting to see my designs styled in a new, imaginative way. The
designs are a balance between aesthetics and