Today all companies, including yours, are competing in a global
marketplace. For you to stand out, your marketing strategy needs to
incorporate top quality product
labels as one of the building blocks of your brand
Using labels effectively to showcase your products
If you are investing your hard earned money into creating or
enhancing your brand identity it is crucial that you use labels
that effectively communicate and showcase your products and your
Whether your company is a
small local business or a major high street retailer who handles
dozens of brands and product ranges, the return on investment
gained from top quality product labelling far outweigh the initial
Top quality labelling reinforces your brand identity
The type of labelling you use for your products is an integral
part of your brand identity vision. Top quality labelling will
reinforce and emphasise your brand while providing customers with
all the information they need to motivate them into buying your
product over and over again.
Contact us for more
information about our products and services.
Your brand reflects your product, your label is the face of your
Quality labels spell quality products which in turn strengthens
Established and successful brands are already aware that their
customers know what they like and their product labelling is
designed to target those customers. When the product label has the
right qualities it helps a product stand out from others and draws
the customer in.
Most consumers today don't have time to stop and look at
alternatives while shopping. Once a customer accepts a product with
the desired qualities, it is highly probable that the brand will be
remembered on their next shopping excursion.
Enhancing your customers' shopping experience
Trust in a brand, instills a certain sense of nostalgia, so it
is important to continually look at ways to enhance your customer's
shopping experience to further cement your brand as the best
For example you could supply your customer with suitably
branded packaging such as carry bags, branded cartons, and
gift wrapping. In this way, even when products of a similar type
sit side by side on the supermarket shelf or hang on the same rack
in the local fashion boutique, consumers know what they like and if
they identify with your name brand it is more likely they will
choose your product.
It's not just the name - the humble label can do so much
Take garment labels for instance. They are used to brand the
product but are also used to provide storage, cleaning and care
information as well as details of the garment size and fit. Garment
labels may also let the consumer know what type of material was
used in its manufacture and even more commonly it will identify the
garments manufacturing country of origin.
That's a lot of information to be packed into such a small space
but the story doesn't end there.
Labels inform the customer and help the retailer as well
Accurate stock and sales data is vital to the efficient running
of any retail operation. If the store's back-office and stock
systems are automatically updated when an item is presented at the
point of sale, stock levels are automatically updated and
replacements are ordered if required.
In addition to a garment's woven brand label, a range of other
labelling products are used to store and provide stock data. These
other labels typically include swing tags, anti-theft devices and
services to see how we can help
Keep on track with accurate product tracking
With global trade being the norm these days, effective product
labelling also enables the efficient tracking of items from the
point of manufacture through to the point of sale, and beyond.
Using bar code and other scanning technologies, any item or garment
can be followed and tracked back to its source if necessary.
If a fault is discovered in a particular batch of products, this
tracking technology also enables all instances of the fault to be
identified in stock located anywhere across the distribution
network. Stolen goods can often be identified in this way as
By now you will have recognised that labels are not only
important for branding your products, they are also extremely
valuable for both the buyer and the seller.
There is no substitute for top quality labelling and good
design. Your brand name should live on in your buyer's mind
throughout and beyond your product's life cycle.
site and find out more information on how to promote your