ATF Magazine Feature - August 2012
The first question is do they own their own facilities 'on the
ground' outside of Australasia? "Ownership means control" Marshall
points out, "and control results in consistently lower pricing,
shorter lead times, plus superior quality and service."
The second question is - are their facilities located close to
your supply sources? "Alignment with your supply chain cuts both
freight costs and lead times" says Marshall."The closer your
supplier actually manufactures to your source, the lower your costs
and the shorter your lead times will be".
Thirdly, do they have the resources to support changes to supply
sourcing decisions? "Our customer's source from a wide range of
global supply centres, and sourcing decisions can be dynamic"
Marshall explains. "Flexibility matters, which means it is critical
that your label supplier has the resources to move and expand with
The fourth question is - are you offered tailored solutions, or
a 'one size fits all' approach? "The larger global players assume
all businesses are the same, and attempt to 'fit' your requirements
into their systems. As a result it can be difficult to retain those
distinct elements that have made your business successful."
And finally, do they offer effective, flexible e-business
solutions? "Your label supplier's on line solutions should adapt to
your brand and supply chain structure" says Marshall, "not attempt
to squeeze your business model into a predetermined format."