ATF Magazine Feature - November 2011
"We first established a presence in Fiji back in 1996" says
David Marshall, CEO of Image Label Systems. "We had been exporting
to the Pacific Islands from our Australasian factories for several
years prior to that. When we decided to set up a facility in the
Islands, Fiji was the logical choice."
Fifteen years on, and Image Label Systems are firmly in place as
the leading supplier of label solutions to the garment industry in
"It hasn't always been smooth sailing" Marshall says, "but we've
been determined to stay the distance."
"We've always had confidence that the industry in Fiji has a
significant role to play in the sourcing programs of Australasian
Marshall says that Fiji has been the fifth largest source for
apparel imports into Australia over the past 5 years, and, he says,
it's not hard to see why.
"Fiji is easy to do business with, given its close proximity,
language and time zone similarities, and communications
And the industry there offers high quality production with low
minimums and fast turnaround." And, says Marshall, Image Label
Systems' activities on Fiji are consistent with its long term
"Our objective is to provide seamless support to our customers'
wider sourcing decisions. That means being on the ground wherever
our customers choose to do business, delivering the same quality
and consistency our customers enjoy across all points of their
"It would be easy to focus solely on where the larger volumes
are, however we don't see that as a complete solution. Fiji is a
viable sourcing alternative for Australasian brands; that's why