ATF Magazine Feature - May 2011
The use of item-specific information throughout the product
supply chain has elevated variable data management from being
simply an issue of retail compliance.
"Variable data is used to not only inform the retail customer,
but the entire product supply chain" says Marshall. "Much of the
work we do with brand owners and retailers is now around
point-to-point solutions, where product is managed from
point-of-production to point-of-sale."
Marshall says its variable data solutions are now vital
components of its customer's product management and supply
"We do much more than print barcodes." Marshall says. "We
provide tangible benefits through a managed solution that ensures
data accuracy, achieves timely and cost effective supply, and
protects brand integrity."
"Our web based label management system, LabelNet®, uses
Electronic Data Interface (EDI) technologies to manage customers'
variable product data seamlessly from their ERP systems to label
and ticket media." "And because our variable print facilities are
situated on the doorsteps of our customers' points of production,
we can streamline the supply chain, reducing both costs and lead
And it is here where Marshall returns to the issue of control.
"Our priority is to add value to our customers supply chain. There
isn't room for building in additional costs, lead-times or
subcontractor margins. Having our own print bureaus across
Asia/Pacific means we control costs and delivery priorities",
which, says Marshall, is vital in such a competitive
"We have programs with multinational brands where the turnaround
from receipt of data to delivery of the label/ticket media is 48
hours. We achieve that on a consistent basis because we own the
facilities; that's the real difference."